Very few jobs in today’s world do not require some form of oral communication, through regular contact either with employers or with clients or customers. Often, employees will have to pitch an idea or present research.
In short, oral presentations are much like written essays, in which they have an introduction, a body, and a conclusion.
The Association of American Colleges and Universities states, “Oral communication is a prepared, purposeful presentation designed to increase knowledge, to foster understanding, or to promote change in the listeners' attitudes, values, beliefs, or behaviors.”
To prepare students for professional success, college classes will often require an oral presentation. They will usually fall into two categories, either persuasive or informative.
Given the technological explosion over the last 20 years, using videos to present information orally has become easier than previously and sometimes necessary across borders and curriculum. Video presentations allow students in online classes to get the advantage of giving an oral presentation.
Videos allow presenters to practice, edit, and polish information to deliver effective content and make it available to wider audiences for longer periods of time.
Knowing the elements for the main types of oral presentations is essential in creating the right video for the right purpose.
A persuasive presentation has an influence on what the audience thinks or does. This type of oral presentation can change attitudes or reinforce them. Sometimes they persuade an audience to act as well as challenge their beliefs or values.
Persuasive presentations combine ethos, logos, and pathos to determine the credibility of the speaker, provide logical proof and/or reasoning to the topic, and rely on the use of emotional appeals to influence the audience.
The goal of an informative presentation is to teach the audience something. This type of oral presentation can explain a process, explain a concept, or describe an event.
Informative presentations are good for individual or group projects, panel discussions, research paper presentations, pitching an idea, or promoting your work in a portfolio.
Photo: TWU Flickr